Spirit of Tequila
Desperados wants to move away from the comparison with Corona, Sol and other summer beers and become the party-beer of choice. We helped them with creating a rebellious campaign identity that could work accross different media and work on top of the already existing Desperados brand identity.
In the often dilluted landscape of beer branding, a rough, handmade direction was chosen to both stand out in comparison to other brands and to blend in on the festival playground.
We created a handmade brushed version of Plak Com Black Condensed as the main headline typeface.