Desperados
Spirit of Tequila

Desperados wants to move away from the comparison with Corona, Sol and other summer beers and become the party-beer of choice. We helped them with creating a rebellious campaign identity that could work accross different media and work on top of the already existing Desperados brand identity.

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In the often dilluted landscape of beer branding, a rough, handmade direction was chosen to both stand out in comparison to other brands and to blend in on the festival playground.

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We created a handmade brushed version of Plak Com Black Condensed as the main headline typeface.

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Plak Com Black Extra Condensed — Headlines

Helvetica Neue — Body copy

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