Crisp is a fresh grocery delivery startup offering high quality fresh and local products directly from the source to your door. Making the products that you usually get at a butcher, fishmonger or farmers market easily accessible for everyone through a simple app.
I led design on the team that helped them kickstart their journey by designing both the brand identity as well as the product.
↳ The logo comes in 16 different variations
Crisp offers (fresh) products of the best possible quality. An aspect that is often paired with exclusivity. But when it comes down to food, that is exactly what Crisp is trying to battle.
We created a visual language that that follows the seasons with joyful colours and a playful illustration language to set it off and make clear that Crisp is for normal human beings who value the quality of honest and fresh food.
The products take the centre stage in the identity due to the colourful photography treatment. Balancing between quality and playfulness and always ensuring the product looks as delicious as it can be. The background colours have been carefully chosen to ensure the products don't look too artificial. And simple aids like using baking paper (to ensure hygiene) and condiments (to amplify taste) help to reach the level of quality required.
With the app being the key touchpoint, it had to be both extremely functional and easy to use, and still feel like a quality product. The choice in typography, colour, photography and illustration make sure that functionality and style don't stand in eachother's way.
ACHTUNG! mcgarrybowen / Studio Kraftwerk
Daniel Sytsma Creative Director
Roy van Dijk Art Director/Design Lead
Caroline Busson Designer
Sasha Irla UX Lead
Pieter Hofstra UX Designer (Crisp)
Rozsa Groothoff Creative (Crisp)