2018 BRAND IDENTITY, PRODUCT
Pack is a corporate startup by Brunel that connects those seeking temporary employment and those needing an extra pair of hands through a fully digital platform.
Together with my team we helped them design the venture from the ground up. All the way from branding to product and the launch campaign.
Approaching work as something that should be fun
We created an identity that approaches the concept of work with celebration and humour. With strong, colourful but simple basic elements and a rich illustration style, we were able to create a design language that was easily applicable and allowed us to celebrate moments of joy throughout the entire journey.
The platform that simplifies hiring temp workers
We drastically simplified the hiring process for employers with a web based platform accessible from anywhere. A digital version of complex hiring processes ultimately resulting in the elimination of loads of paperwork.
The app that lands you your next gig
From searching for a job to applying for it and from getting paid to reviewing employers. For those on the hunt for their next gig, everything is managed through a single app.
Gerben van der Zwaard
Illustrations by Robin Davey