PHILIPS
BRUSHBUTTON

People don’t brush their teeth for the recommended two minutes, and that is because when you are waking up or go to bed, those two minutes can feel very long. So when Philips asked us to come up with a solution to tackle this problem, we prototyped a connected bathroom assistant that helps turning those boring two minutes, into two minutes well spent.

insituproduct

The button was designed to blend in with every type of bathroom, but at the same time serve as a visual reminder without being too obstrusive.

prototype

↳ The very first tests were conducted with a cardboard box filled with some basic electronics.

button-icons

By pressing the button, a 2-minute personal rundown is created based on your favourite sources like the weather, your appointments for the day or the news.

onboarding2

To set-up and keep track of statistics, users need the accompanying mobile app to personalize their experience.

setup-v2
topicsettings2

Year:

2016

Agency:

Achtung! mcgarrybowen

Credits:

Daniel Sytsma  Creative Director
Niels Straatsma Creative Director
Roy van Dijk  Art Director/Design Lead
Alexis Jabbour Creative

Bert Marissen  Creative

In collaboration with  Google Zoo
Engineering  Studio Sophisti

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↳ hello [at] royvandijk.com